Your rugs, sofas, and drapery are an investment. Pure Tech Protect is an invisible, odorless treatment that guards them against spills and stains — with none of the PFAS or silicone hiding in old-school protectors.
7 independent labs. 4 international certifications. Zero forever chemicals.
independent labs validating the technology
PFAS, fluorine, or silicone in the formula
UV protection, Xenon-arc tested
molecular fiber encapsulation
For years, silicone-based protectors meant yellowing, grime, odor, and a stiff feel — so people stopped using them. Pure Tech uses silica: it becomes part of the fiber instead of coating it.
Silicone protectors
Pure Tech Protect
Chemistry
× Polymer surface coating
✓ Silica nanoparticles
Bond type
× Sits on top of fibers
✓ Encapsulates the fiber, 360°
Odor
× Lingering chemical smell
✓ Completely odorless
Grime attraction
× Traps soil over time
✓ No film to trap dirt
Yellowing
× Yellows whites & creams
✓ Never yellows
Feel & drape
× Can stiffen or alter
✓ Invisible — no change
Forever chemicals
× Often PFAS-based
✓ PFAS-free & silicone-free
Wool, silk, viscose, cotton, and blends — including hair-on-hide and pile.
Upholstery of every kind — sofas, chairs, ottomans, dining seating.
Drapery, soft furnishings, and fabric panels, treated on the finished piece.
Suede and nubuck, hair-on-hide, and fine naturals that need proven care.
Red wine on a cream wool rug — it beaded right up and blotted away. You’d never know.
I finally found a protection I’ll put my name behind. No yellowing, no smell.
Two dogs and a toddler. The first time “protected” actually meant something.
Designers, retailers, and cleaning professionals: Pure Tech Protect offers trade and partnership opportunities.
Tell us what you’d like protected and we’ll handle the rest — odorless, invisible, professionally applied.